Campaign management is critical to your success. Nurture My Leads provides the tools you need to design
and deploy effective integrated campaigns that generate strong ROI.
Our state-of-the-art campaign tools allow you to automate the campaign process by providing tools that
enable you to model, test, authorize and launch campaigns from one location. We even provide a wizard to
walk you through the process if you prefer a linear approach to campaign development.
Model
Our revolutionary Campaign Modeler is an interactive flowchart that maps each touch point of your campaign,
providing you with a high-level overview of your campaign. You can drill down to each touch point in
your campaign to select your target list, deployment date, collateral piece, and follow up messages. In
addition, you can create rules that determine how leads are assigned to the sales team and assign lead score
points to prospects that respond to marketing messages.
Test
The testing feature provides some of the most extensive testing options on the market including: SPAM scoring,
email rending, link checking, and internal list deployment. Once the testing is complete, you can rest assured
that your messages will be delivered exactly as you intend to as many contacts as possible.
Authorize
Our Campaign Proposal feature is a handy tool that facilitates the campaign approval process. Simply outline
complete campaign assumptions, objectives, target market, budget, and
campaign model and NML will notify the appropriate
contacts at your organization for approval. Once the campaign has been designed, tested and authorized, you can move forward to Launch.
Launch
When it comes time to launch your campaign, NML allows you to manually deploy campaigns, schedule a deployment
date, or automate the process. Campaign automation is a powerful feature that improves campaign execution by
dynamically triggering campaigns based on prospect activity, such as downloading a document or registering for
an event.
Nurture My Leads supports full campaign automation across mutilple channels, including email,
direct mail, and mobile messages. As campaigns are deployed, the system will notify you of activity, allowing
you to refine the campaigns for maximum results. |
