Marketing is increasing driven by insights into individual prospects that can be used to improve the relevancy of marketing messages and improve ROI. Nurture My Leads enables you to track a broad spectrum of information about your contacts including demographics, marketing history, and marketing preferences.
Demographics
Demographic information, such as company revenue and industry, are valuable pieces of information that can be used to develop a marketing strategy and message for each prospect. Using demographics, you can create a strong and relevant message that resonates with your prospect and gets results.
NML allows you track all types of demographic information, including: industry, revenue, SIC code, and number of employees. Because many companies find a need to track information that is not standard, we also provide an unlimited number of blank database fields that you can use to track information about prospects that is important to your marketing strategy, such as prospect birthday, shoe size, or marital status. You can use the data in these fields to create prospect segments and dynamic content.
Marketing History
If a salesperson requested a list of the marketing messages that have been deployed to a contact, how long would it take to find the answer? Using Nurture My Leads, you could answer that question in seconds via the Marketing History Dashboard.
The Marketing History Dashboard provides a comprehensive view of your relationship with each individual prospect in an easy-to-read and understand dashboard with drill-down capabilities. The dashboard includes detailed information regarding marketing contact history, click-through reports, and form responses.
You can use the information to determine the velocity of a lead, which is how quickly the lead was converted from a lead to a sale. You can also determine which lead generation and lead nurturing strategies garner the best results and adjust future campaigns to improve effectiveness.
Marketing Preferences
Nurture My Leads provides automatic opt-in and opt-out tracking features to keep you CAN-SPAM compliant. You also have the ability to selectively exclude specific contacts from campaigns on a one-time basis.
|
