VDP Variable Data Printing Allows Automation Of Direct Marketing Campaigns
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Variable Data Printing (VDP)

Variable data printing (VDP) is a type of on-demand printing that allows you to customize elements of your direct mail piece, including text, graphics, and images, from one printed piece to the next. Using VDP, you can create and deploy direct mail messages to each of your prospects with unique content designed specifically to appeal to each of them.

Direct mail pieces that contain personalized content average a response rate that is two to three times higher than static direct mail. Used in conjunction with personalized URLs, you could easily triple your average response rate from a lead generation campaign.

Nurture My Leads allows you to quickly and easily design and deploy the VDP postcards using our VDP deployment wizard. You can upload your own design templates, use our pre-designed templates, or have our design team create a design just for you. We have relationships with printers who will print and mail your personalized postcards at very competitive rates.