Email marketing has surpassed all other communication mediums as the most popular way to generate and nurture leads because it has the advantage of being fast, cost-effective, and easy to customize.
Nurture My Leads allows you to leverage the strengths of email marketing to the truly connect with your audience and improve lead generation and conversion numbers. NML offers comprehensive email marketing capabilities, including message development, customization, testing, deployment, and reporting. Emails will usually link to customized landing pages or microsites containting personalized messages using personal profile information from your lead database.
Message Development
Many marketing departments struggle to develop attractive HTML-based email messages. NML makes creating professional and attractive emails a breeze. Our built-in email editor allows you create emails on the fly with no knowledge of HTML. We also provide an HTML editor for users with knowledge of HTML.
Dynamic Content and Message Customization
Within each email, you can create dynamic content generated specifically to appeal to each individual prospect based on demographics, preferences, and past behaviors. You can customize the email subject line, text, images, links, attached documents, embedded forms, and survey questions. Dynamic content ensures that each prospect receives a message that is relevant, interesting, and applicable which in turn increase lead generation and conversation rates.
Testing
After your email has been created, NML offers extensive email testing capabilities including: SPAM scoring, email rendering, and link testing. Our SPAM scoring tool rates your message on a scale of 1-10 to determine how likely it is to be marked as SPAM in your recipients’ inbox. We also provide guidance regarding factors that could increase your score and suggests changes to improve deliverability.
If you are concerned about the look and feel of your email once it is delivered, our email rendering tool provides a thumbnail image of how your email will look in the recipients’ inbox across all email programs, including Microsoft Outlook, Hotmail, Gmail, and more. This feature enables you to ensure your email renders properly across all platforms.
Deployment
Nurture My Leads allows you to deploy an email message directly to an individual prospect or to an entire list of prospects at any time. You can also schedule a campaign to deploy at a specific date and time to reduce your administrative effort.
Our messages are deployed from the NML server, which is rigorously maintained to ensure maximum deliverability. This reduces the traffic on your internal email server and reliance on the IT department for campaign execution.
Reporting
Our extensive reporting module allows you to track how many emails were delivered, opened, clicked-through, or bounced. You can compare email messages to each other or a single email to itself across different date/time deployments.
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