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Request White paper By John Coe
 
This white paper explores two new roles of marketing in today's environment where it's getting more and more difficult to call on and engage with sales leads and customers. That's where marketing is being asked to take on two additional and even more important roles. They are:
  1. Lead nurturing until the lead becomes a real sale opporunity, and is then ready to behanded off to the appropriate resource for conversion.
  2. Provide direct assistance to sales in their responsibilty to forge stronger customer relationships and drive loyalty - a critical but difficult goal.
About the author, John M. Coe:
 
John's background includes experience on both the sales andmarketing side. he is President and Founder of The Sales & Marketing Institute, a consulting, publication and training firm based in Scottsdale, AZ. The firm specializes in the integration of sales and marketing to create a "new sales coverage model" that is directed at dramatically improving sales and marketing productivity.