Personalized Landing Pages are augomatically generated for each prospect in each campaign
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Microsites and Landing Pages

If you are like most marketers, all of your marketing communications direct prospects to your website home page. Unfortunately, this strategy is flawed in two ways. The first is that you have no visibility into which tactics are effective at generating traffic and which ones are just wasting your money. The second is that by sending prospects to your home page, they have to hunt for the information they want. If they can not find the information quickly, they will leave.

Landing pages provide an elegant way to address both flaws. Landing pages are unique web pages that can be used to provide personalized marketing offers to prospects, conduct surveys, distribute coupons, manage event registrations, and more.

Our extensive reporting features give you the ability to track click-through and activity on each page so you can evaluate the effectiveness of each offer and page and make continuous improvements.