The process of developing and deploying integrated marketing campaigns with multiple touchpoints across all types of media is enough to bring most marketers to their knees. Traditionally, marketing departments have managed the campaign components (such as lists, campaign materials, and reports) in disparate systems, making it difficult to see an overall view of marketing activities or track results.
But now, thanks to Nurture My Leads, the process has never been easier. Nurture My Leads streamlines marketing via campaign automation, campaign wizard, and pre-configured campaign templates.
Campaign Automation
Campaign automation is a powerful feature that improves campaign execution by using prospect activities to trigger additional marketing messages using the most appropriate medium. In short, campaign automation allows you to target the right prospects with the right information and at the right time.
Nurture My Leads provides full campaign automation functionality. You can automate campaigns to deploy on a specific date or after a prospect triggers the campaign through an event, such as a document download or event registration. As an example, if a prospect registers for an event you can schedule an automatic confirmation email to deploy immediately, followed by a reminder email five days later. The system will also send a notification to the event coordinator so the status of the campaign can be continually monitored.
Marketing messages can be deployed across multiple channels and multiple touch points. As campaigns get automatically executed there are alerts and an information feedback loop that will allow you to refine the campaigns for maximum results.
Campaign Wizard
Creating a compelling, integrated marketing campaigns across various channels requires detailed planning and coordination. Our state-of-the art campaign wizard module allows you to propose, model, test, and launch campaigns from one location.
Our campaign wizard enables you to quickly and easily map out each step of your campaign and tie an appropriate collateral piece to it so you can ensure each message conforms to branding and campaign standards. Using NML, you can dynamically schedule secondary marketing messages and follow-up actions based on how a prospect responds to your original messages. You can even change how prospects receive messages, such as shifting to direct mail instead of email if necessary.
Pre-Configured Campaign Templates
Because marketing departments are under pressure to deploy more complex campaigns with fewer resources, we provide a library of pre-configured campaign templates to expedite the campaign planning process. Our campaign templates can be used as is or modified to fulfill your needs.
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