Are you frustrated by the low conversion rate of your website? If your website is designed for mass market appeal, chances are the content is too generic to really appeal to anybody. Nurture My Leads enables you to increase your conversion rate by creating a unique website experience for each of your prospects via personalized URLs.
A personalized URL (PURL) is a landing page, with a personalized address (such as JohnSmith.nml.com) that contains unique content personalized for the prospect. Personalized URLs are rapidly gaining popularity in lead generation campaigns because they generate astounding response rates and can be distributed via email or direct mail.
Once a prospect visits his or her page, the content is dynamically generated based on what you know about the prospect including demographics, marketing preferences, and marketing history. Using Nurture My Leads, you can customize all of the content on the personalized URL, including images, text, links, survey questions, and forms.
Based on how a prospect interacts on the page, you can also dynamically determine which subsequent landing pages to display. In addition to improving the relevancy of the content for each prospect, NML give you the ability to track activity on each page so you can evaluate the effectiveness of each offer and make continuous improvements.
Thanks to Nurture My Leads, you create a unique website experience for each visitor with content that is relevant and interesting, and increase your conversion rate.
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