Traditionally, marketers have divided their target market into homogenous groups, or segments, based on static demographic information (such as revenue or industry) and developed campaigns that appeal to each group.
But the world is changing fast and marketers must drill much deeper into prospect analysis to create micro-segments, which can be leveraged to create meaningful, personalized marketing communications. Micro-segmentation is no longer optional-it has become a critical marketing function.
Using Nurture My Leads, you can micro-segment your prospects based on demographics as well as their behaviors, preferences, and past responses to your marketing communications. Not only that, you can create dynamic segments that continuously update to reflect new intelligence gathered about your prospects.
Once your prospects are segmented, you can create marketing messages with dynamic content that is tailored specifically for them including images, subject lines, text, links, and attached documents. These personalized marketing messages increase your response rate and return on investment.
It's time to move beyond static segmentation to dynamic micro-segmentation using Nurture My Leads.
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