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Lead Scoring

It can be difficult to determine when a lead is ready to pass from marketing to sales. Pass the lead on too early and the lead can slip through the cracks.

Nurture My Leads provides an objective way to score your leads based on prospect qualification and responses to marketing activities. Every time a prospect responds to a campaign piece, their score increases based on rules that you define. When a lead hits a certain score, they are routed to a sales executive using Lead Distribution rules.