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Lead Data Enrichment via Surveys and Forms

Surveys and forms provide a way to gather valuable information that can be leveraged to improve your products, services, and marketing offers. However, getting someone to complete a survey can be quite challenging, especially if the survey is long or the user becomes frustrated by questions do not apply to their experience.

Nurture My Leads enables you to increase your survey response rates by giving you more control over the user experience. Using NML, you can create a survey with dynamic content that changes depending upon how a user answers a question. Not only does this improve survey completion rates by eliminating irrelevant questions, it also allows you to gather more targeted information about specific prospects.

Forms and surveys can be embedded in emails or landing pages and the data gathered is added to the prospect profile for future use and available for aggregate analysis in our extensive reporting module.